Though we work in many different areas, Kynetia’s core experience is in four project types:

• Web 2.0 - Basically, Web 2.0 has a major impact in three key areas: Social models (The Long Tail), Software development (permanent Beta) and the User experience (graphics redesign and interactivity).

  The social side of Web 2.0 depends on the type of project, since some models actively involve users while others do not. However, Web 2.0 includes two remarkable concepts with which we at Kynetia have gained significant experience. These are new ways of approaching software development (Agile methodologies based on open standards, Open Source models, etc.) and an enhanced user-experience based on new rich but light standards-based interfaces

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• Enterprise 2.0 - One obvious extrapolation of the Web 2.0 movement touches directly on the world of business, where models that have worked well for the wider public (blogspots, wikis, etc.) have been directly extrapolated to the firm. Once again, however, the change runs deeper.

  Today’s firms need to transform their existing (and newly created) software artifacts into services. These services may be used by the firm itself or by its stakeholders (customers, suppliers, partners, etc.), and the whole strategy must therefore be standards-based in order not only to protect past and future investment, but also to boost collaboration between the different players involved.

  Likewise, firms need to follow development models that provide a good fit between the business and technological dynamics. “One size fits all” is not an option in core business processes, because this approach stands in the way of competitiveness. Furthermore, an excellent user experience is essential to cut training costs, limit help-line calls and raise productivity.

  In short, there is a clear path from the world of Web 2.0 to Enterprise 2.0. At Kynetia we have a strong track-record in adapting successful software development models to firms with the goal of maximizing IT investment and aligning Business, Users and Technology.

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• Mobility - Kynetia has been working in the mobile world since 2001, when we developed the first handset managed on-line broker for Nokia Spain.

  Since then, we have undertaken numerous mobile projects from WAP portals to technologically complex solutions, such as the vidostreaming platform we developed for Movistar in 2003 and Conecta, a platform developed for Emminens (Roche Diagnostics) to integrate the blood-sugar measurement devices used by diabetics with their mobile phones and hospital servers.

  Our experience is based mainly on Symbian, Windows Mobile and the Java ME system.

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• SOA (Service-Oriented Architecture o Arquitectura Orientada a Servicios) -SOA is a single term for two very different things. Service orientation describes a software development methodology, while Architecture refers to the company’s software components model, representing all of the existing software parts that together make up the enterprise edifice.

  Enterprise 2.0 involves a high degree of cooperation, and this in turn implies providing software as a service. Kynetia has developed a special understanding of SOA to help our clients standardize their software and re-engineer their systems for a variety of purposes, key among which is the adaptation of the technology to the business and users. It is SOA that makes this possible.

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